The Flood Hub communication and engagement plan is delivered by the Newground Flood Team.
The Flood Hub website is a joint initiative by Newground, the Environment Agency, United Utilities, and the Cumbria, Lancashire, Greater Manchester, Merseyside, and Cheshire Strategic Flood Partnerships. It is funded by the North West Regional Flood and Coastal Committee (RFCC) and launched on 5th November 2018.
The website is an online platform that provides flood resilience advice and information for householders, businesses and communities across the northwest. Using our online digital capability, we keep users up to date with the latest flooding news, events and resources in order to stay flood aware and increase their own resilience.
The Newground Flood Team write and develop the content for The Flood Hub and worked with website developers to create the website and continue to work with them to further develop it. They manage the day-to-day maintenance of the website and social media accounts, publish regular content updates and deal with enquiries.
Communication of general social media content along with focused campaign information is shared with relevant risk management authorities and flooding partners to keep them up to date with our social media activity. We also provide partners the opportunity to promote their own information and campaigns through The Flood Hub website and social media channels. If you would like The Flood Hub to promote your organisation’s social media post, please tag @TheFloodHub to ensure we don’t miss them.
In addition, The Flood Hub has a News and Events area, a section that includes good practice case studies and information on some of the proposed, in progress and completed Flood Risk Management Schemes in the Northwest. If you have information that you would like to include in any of the above please forward them to the contact details below.
If you are interested in working more closely with us or simply want more information, please feel free to get in touch. You can do this by emailing Newground at firstname.lastname@example.org.
In April 2020 we launched The Flood Hub Newsletter, which provides a round-up of new content on the website and is published on a quarterly basis. Sections of the newsletter can include:
To download the latest newsletter and to sign up for future editions, click here.
Engagement with the public through social media occurs via Twitter, Facebook and LinkedIn. Our aim is to raise awareness of flooding and how it is managed, as well as to promote resilience and preparedness information for future events, so that individuals can carry out the most appropriate actions at the time of a flood or similar emergency event. We also post information about other flood related topics, such as Sustainable Drainage Systems (SuDS), Natural Flood Management (NFM) and coastal management. Promotion of the website’s pages, downloadable resources, graphics and animations are the main way that information and advice is relayed to the public on social media.
The Flood Hub uses Twitter, Facebook and Linked In to increase awareness of all types of flood related information included on the website. Information is posted daily and the posts vary each month, sometimes in response to, or in preparation for flooding to raise awareness. We aim to be proactive as well as reactive and are flexible in our approach so that we can respond quickly to other flood related topics.
Sample social media posts for various topics, can be viewed here.
Social media posts will include hashtags related to flooding and related topics for example #flooding, #floodaware, #SuDS, #ClimateChange and #NFM. Targeted hashtags are used to try and reach the relevant audience. Partner Twitter and Facebook accounts are tagged in relevant posts to try and increase the sharing of posts and to help users access information on their pages.
If you would like The Flood Hub to promote your organisation’s social media post, please tag @TheFloodHub to ensure we don’t miss any relevant posts.
We have a range of social media graphics and animations that we use to highlight hot topics and useful tips, aiming to keep them simple and catchy to grab interest. Graphics and animations are also created for each social media campaign that we hold and can be created on request from partners for campaigns or to highlight important information.
Below is a sample of some of our social media graphics available.
The full library of our graphics and animations and to download them for your own use, can be found here.
The Flood Hub have developed a number of campaigns on key topics to increase awareness and showcase good practice from across the North West.
These topics include:
The following campaign topics are new for 2023/24:
To find out more about upcoming campaigns, click here.
This table outlines the current campaigns planned for The Flood Hub’s Twitter, Facebook and Linked In accounts for the year:
|April||Natural Flood Management (NFM)|
|May||Business Flood Resilience – Linked In|
|June||Types of Flooding|
|July (early)||Social media focus on the ‘Learning’ section of The Flood Hub|
|August (end)||Social media focus on the ‘Learning’ section of The Flood Hub|
|September||Social media focus on Storm Names|
|October||Coastal Focus Week|
|November||The Flood Hub’s 5th Birthday|
|December||Christmas Key Messages|
|January||Who plays a part in managing flood risk?
/ Sustainable Drainage Systems (SuDS)*
The theme for this month is dependent on when SuDS become mandatory on developments in England – the other theme will then be run in March.
|March||Social media focus flood risk, planning and development*|
Last updated: October 2023
*The months of these campaigns are provisional and this table will be updated when dates have been confirmed.
Partners are emailed one week prior to the start of a campaign to raise awareness of it. Partners will be contacted again on the first day of the campaign with further information which may contain sample social media posts for partners to use. Each campaign is highlighted on social media in the days and weeks prior to the start of the campaign and a news article is posted on The Flood Hub website. In 2019 we started a weekly #FloodFactFriday campaign which includes an interesting fact about flooding, rainfall or flood related topics.
Although we directly email many organisations and partner contacts, we also rely on partners to share campaign information to further spread the message and to reach a wider audience. Therefore, any extra help we can receive from partners is greatly appreciated.
The Flood Hub also joins in with external campaigns such as the Environment Agency’s Flood Action Week, #Unblocktober and #30Days30WaysUK.
If you would like us to support any flood related campaigns or have any ideas for new topics, please email email@example.com or tag @TheFloodHub on twitter and we would be happy to promote.